Series going inside the multi-billion-dollar global perfume industry, following the stories of perfumers, scientists and marketing gurus on their quest to win over the next generation of consumers.
Runtime: 60 minutes
Perfume - Perfume (Japanese band) - Netflix
Perfume (パフューム, Pafyūmu) is a Japanese pop girl group from Hiroshima Prefecture, Japan, consisting of Ayano Ōmoto (“Nocchi”), Yuka Kashino (“Kashiyuka”) and Ayaka Nishiwaki (“A~chan”). The group has been signed with Amuse, Inc. since 2003 and with Universal Music Group since 2012. The group was formed in early 2000 inside young talent academy Actors School Hiroshima, and debuted with their first Hiroshima-local single “Omajinai Perori” released on March 21, 2002. A year later they moved to Tokyo, started to work with Capsule's producer Yasutaka Nakata and released their first nationwide indie single, “Sweet Donuts” on August 6, 2003. In 2005 they got a major contract deal with Tokuma Japan Communications, and released their major debut single “Linear Motor Girl” on September 21. However, it was not until 2008 where the group's seventh single “Polyrhythm”, which was chosen to be the theme song of a recycle campaign by NHK, that they started to receive major attention in Japan. The single peaked at number seven on the Oricon charts, becoming their first Top 10 single in Japan, and since then, all of their subsequent works starting with their eighth single “Baby Cruising Love” have debuted within the Top 3 of the charts. Their first original studio album, Game, released on April 16, 2008, became their first number one album in Japan, and “Love the World”, released on July 9, 2008, their first number one single. With roughly combined sales of both singles and albums, the group has sold over 4 million records, with 1.5 million albums sold in Japan alone as of March 2012. The group was formed with an original post-Shibuya-kei sound as it was popular during the years until their transition toward contemporary electronic dance music that incorporated elements of synthpop, bubblegum pop, dance-pop, techno, and house music. The group is also known for their heavily processed vocals, making clever use of autotune, Harmony Engine, and vocoders. Over the years, Perfume has been one of the most successful acts in Asian music. The group's musical structure has been identified as “technopop”. In 2012 the group announced that they had signed a global contract with Universal Music Group, and that they expected to expand their horizons and “go global”. Their sixteenth major label single “Spending All My Time”, released on August 15, 2012, was seen as a dedication to fans overseas. Their fourth studio album Level3 was released on October 2, 2013, and was soon followed by “Sweet Refrain” a month after, serving as the lead single for their fifth studio album Cosmic Explorer, which was released on April 6, 2016. Their sixth studio album Future Pop will be released on August 15, 2018.
Perfume - 2012: Label change and international expansion - Netflix
On February 28, it was announced the group had transferred to Universal Music Japan to start working overseas. It was also announced that the group would be releasing their latest album, JPN, on iTunes in 50 countries and an official global website on March 6. The first official release of the group under Universal Music was the single “Spring of Life”. On the same day, Universal Japan announced that the group would be managed by the label Universal J, the same label of the previously signed singer-fashion designer Meg, who was also produced by Yasutaka Nakata. On March 7, 2012, Perfume announced that they had signed a global contract with Universal Music Group. A day after, March 8, 2012, the group announced the April 11 release of the single “Spring of Life”. The title track was used as a Kirin advert for “Hyōketsu Magical Music”. This marks the group's first single to be released under their new record label. On March 23, 2012 Perfume made a special guest appearance performing “Baby Cruising Love” in the movie “Moteki”. On May 18, 2012 Perfume gave their first English interview to the Japan Times Online. In it they discussed K-pop, their move from Tokuma Japan to Universal Music and coming to the United States for the first time and their desire to perform internationally. Perfume and their management intend to present the group 'as is' internationally rather than adapting them to fit the market like previous attempts by Asian artists to break the international market. This was backed up when the group's latest album JPN was released in various Asian markets physically. The group hosted the MTV Video Music Awards Japan 2012 which was held in Chiba at Makuhari Messe Hall on June 23. On July 23, 2012, Perfume made two announcements, one of which was that they were having their first tour outside Japan, in places such as Hong Kong, Taiwan, Korea and Singapore. The second announcement was that they were releasing a new compilation album set for global release named “Perfume Global Compilation LOVE THE WORLD”, which is to be released on September 12, 2012. The group also represented Japan at the first ABU TV Song Festival 2012 which was scheduled at the KBS Concert Hall, in Seoul, South Korea on October 14, 2012.
Perfume - References - Netflix